Loïc Bruni joins Bikeflip as investor and global ambassador
Five-time UCI Elite World Champion, Red Bull athlete and international downhill icon becomes a Bikeflip member.
Loïc Bruni, rider for the Specialized Factory Racing Team, is known not only for his remarkable track record but also for his integrity, passion, and leadership in the MTB world. He fully embraced Bikeflip’s mission, recognizing the untapped potential of the pre-owned bike market. When approached with transparency, safety, and professionalism—just like in other industries—this market can truly thrive within the bike ecosystem.
As one of the most charismatic and influential figures in mountain biking, Bruni will play a key role in supporting Bikeflip’s international expansion. His involvement goes beyond investment: as a long-term ambassador, he’s committed to promoting projects that combine elite sportsmanship with responsible innovation.
“Bikeflip caught my attention from the very beginning with its strong vision and authenticity” - said Loïc Bruni - “I’m thrilled to join the team on a journey that reflects my values and passion for mountain biking. From my first meeting with Andrea and Fabio, I felt a genuine energy and a bold idea: to reshape the second-hand bike market—making it safer, more accessible, and truly international, just like what we’ve seen happen in other sectors. I believe this is a necessary step for the bike industry, and Bikeflip is perfectly positioned to lead the way. Being part of this evolution, not only as an investor but also as an ambassador, is a huge honor and motivation. This is just the beginning of something truly special”.
Bikeflip founders Andrea Maranelli and Fabio Wibmer welcomed Bruni’s arrival with great excitement, recognizing both his legendary sporting status and shared vision for a more sustainable and innovative future in cycling.
“Having Loïc on board is a huge asset” - said Maranelli and Wibmer - “He shares our mission and will bring invaluable experience, visibility, and credibility to a project that aims to grow by building a safer, more global second-hand bike market”.
With this groundbreaking partnership, Bikeflip continues to cement its position as a leading force in the cycling industry — investing in innovation, quality, and sustainability, while building a trusted ecosystem tailored to riders’ needs and capable of driving the shift toward a circular and conscious mobility future.
Loïc Bruni – Mini Bio
Full Name: Loïc Bruni
Nationality: French
Current Team: Specialized Gravity
Main Sponsors: Red Bull, Specialized, TLD, SRAM
Born on May 13, 1994 in Nice, France, Loïc Bruni is one of the most accomplished and respected downhill mountain bike riders of the modern era. He began racing downhill at the age of 10 and quickly rose through the ranks, earning global recognition for his flawless technique, relentless drive, and charismatic presence on and off the track.
Bruni is a five-time UCI Elite World Champion (2015, 2017, 2018, 2019, 2022), with numerous World Cup victories and podium finishes to his name. A Red Bull athlete and rider for the Specialized Gravity Team, he is widely regarded as one of the most talented and influential figures in the history of MTB.
Known for his unique riding style, dynamic personality, and professional approach, Loïc has become a true role model and icon for thousands of fans and riders worldwide.
Role at Bikeflip
As a strategic investor and official ambassador, Loïc Bruni is committed to supporting the growth of Bikeflip’s platform—especially its mission to structure and expand the pre-owned bike market. His involvement brings unparalleled credibility, visibility, and insight to the company’s international expansion and sustainability goals.