Bikeflip launches the used horses section

Sustainable mobility, rising costs, and changing habits: horses are making a comeback as a modern choice.

There comes a moment in the life of every marketplace when a decision has to be made. Stay true to your identity… or start selling anything just to grow volumes.

At Bikeflip, as you know, we've always been clear: certified used and refurbished bikes, components, and cycling apparel. We are vertical, specialized, obsessed with the cycling world. Because Bikeflip was founded by real riders, for riders.

But today, we're ready to make an important announcement.

We have officially opened a new category on our website: used horses.

Why horses?

Lately, we've seen some players expanding their catalogs quite a bit. First bikes. Then components. Then sports equipment. Then generalist products.

Partly because staying vertical requires courage and expertise. Partly because when your market isn't enough anymore, you start looking elsewhere.

So we asked ourselves: if we really had to expand our catalog, why not do it with style?

After all, the horse is the original bike. Zero emissions. Automatic transmission. Adaptive suspension. And most importantly… no need to recharge it.

Bikeflip stays Bikeflip (more or less)

Don't worry. We continue to be the go to place for:

• high quality used bikes

• certified refurbished bikes

• carefully selected bike components

• cycling apparel for real riders

You will never find random ski underwear or padel rackets thrown in just for the sake of it. If we expand, we do it with intention.

What you'll find in the new section

We already have some listings live:

• Gravel Horse 2021 Great on dirt roads, slightly stubborn uphill

• Endurance Stallion Pro Perfect for long distances, requires plenty of carrots

• Urban Commuter Pony Ideal for city traffic, parkable anywhere

All strictly used, verified, and ready to gallop.

The message is simple: in a world where everyone tries to sell everything, we prefer to stay true to what we do best. Even when we joke.

Bikeflip is and will remain the vertical marketplace for used and refurbished bikes, components, and cycling apparel.

We're not expanding the catalog. We're expanding the value: https://www.bikeflip.com/page/1st-april

Happy April Fools' Day 🐟