Loïc Bruni joins Bikeflip as investor and global ambassador
Five-time UCI Elite World Champion, Red Bull athlete and international downhill icon becomes a Bikeflip member.
Why Loïc Bruni chose Bikeflip
Having competed at the highest level of international downhill for years, Loïc Bruni has an in-depth understanding of the mountain bike world, not only from a sporting perspective, but also through his daily relationship with riders, brands and the wider community. This experience has allowed him to recognize the still largely untapped potential of the second-hand bicycle market. A market that is increasingly moving beyond local boundaries. Selling a bike no longer means having to find the right buyer in the same city or region, and similarly, anyone looking for a specific model or size can now access a much broader market.
The shared goal between Bruni and Bikeflip is to help make this ecosystem simpler, more transparent and more international, creating the conditions for more bicycles to find a new owner instead of remaining unused.
“Bikeflip is a project that immediately impressed me with its vision and authenticity. I’m truly excited to join the team in a venture that fully reflects my own vision and my passion for mountain biking,” said Loïc Bruni. “From my very first meeting with Andrea and Fabio, I felt a genuine energy and a strong idea: to structure the used bike market, make it safe, accessible and international, just as has happened in other industries. I strongly believe this is a necessary step for the entire bike industry, and Bikeflip has what it takes to lead this change. Contributing to this evolution, not only as an investor but also as an ambassador, is an honour and a huge source of motivation for me. This is only the beginning of something truly special.”
Loïc Bruni’s role at Bikeflip
Loïc Bruni joins the project in a dual role as both investor and ambassador. The partnership will allow Bikeflip to bring the perspective of one of the most representative athletes in contemporary mountain biking into its growth journey, while also strengthening its connection with the international rider community. His contribution will support Bikeflip’s brand growth and help promote a culture in which buying a second-hand bicycle becomes an increasingly natural choice, including for high-end products.
Bruni’s connection with Specialized also makes the meeting between his community and Bikeflip’s particularly natural. Anyone looking for a bike from the same brand Loïc races with can explore the used Specialized bikes available on Bikeflip.
A shared vision for the second-hand bicycle market
The value of a bicycle does not end with its first owner. A mountain bike, road bike or gravel bike can continue to be used for years, passing from one rider to another. For this to happen on a large scale, however, the second-hand market needs to overcome some of the limitations that have historically held it back.
The distance between buyer and seller, payment management, bike shipping and the level of trust between people who do not know each other are some of the factors that make a transaction more complex than with many other products.
Bikeflip was created precisely to structure this process and build a vertical marketplace dedicated to the cycling world, where supply and demand can meet on a European scale. For Loïc, this evolution also represents an opportunity for the bike industry: making better use of the bicycles already in circulation means making cycling more accessible and preserving the value of products over time.
Andrea Maranelli and Fabio Wibmer: “Having Loïc with us is a huge added value”
Andrea Maranelli and Fabio Wibmer, founders of Bikeflip, welcomed Bruni’s involvement in the project, highlighting above all the shared vision for the future of the industry.
“Having him with us is a huge added value,” comment Andrea Maranelli, Fabio Wibmer and Nikolai Holder. “He shares our vision and will bring experience, visibility and credibility to a project that aims to grow by strengthening the second-hand bicycle market and making it safer and more international.”
Bruni’s involvement further strengthens the connection between Bikeflip and the professional mountain bike world, bringing into the project the experience of an athlete who has been competing at the highest international level for more than a decade.
Who is Loïc Bruni?
Loïc Bruni is a French mountain biker born on May 13, 1994, and one of the leading figures in the recent history of downhill racing. He currently rides for Specialized Factory Gravity and is a Red Bull athlete. During his career, he has won five UCI Elite Downhill World Championship titles, in 2015, 2017, 2018, 2019 and 2022, as well as four UCI Elite Downhill World Cup overall titles, in 2019, 2021, 2023 and 2024. Specialized also credits him with more than twelve Elite World Cup victories.
Also known as “Super Bruni”, he has become one of the most recognizable riders in the gravity scene thanks to his highly precise riding style and his ability to maintain an exceptional level of competitiveness season after season.
Loïc Bruni at a glance
Full name: Loïc Bruni
Date of birth: May 13, 1994
Nationality: French
Discipline: mountain bike downhill
Team: Specialized Factory Gravity
Athlete: Red Bull
UCI Elite Downhill World Championship titles: 5
UCI Elite Downhill World Cup overall titles: 4
Role at Bikeflip: investor and ambassador
Loïc Bruni’s arrival marks another step in Bikeflip’s journey towards a more international and structured second-hand bicycle market, built around the real needs of people who ride, buy and sell bikes.