Stevie Schneider, the Cobra bringing creativity on two wheels to Bikeflip
In the world of cycling, there are linear paths. And then there are those that follow no maps, only instinct.
From racing to freeride, from voice to vision
His journey starts with mountain biking, moves through downhill racing and arrives at freeride, where technical skill meets personal style. Even when competitive results were not the focus, Stevie left a deep mark on the Austrian mountain bike scene, helping to redefine its language and imagery.
At the same time, his public voice took shape. First as a guest, then as a host of podcasts that started almost as a game and became a space for authentic conversation. Speaking, listening, storytelling. Not to build a persona, but to stay true.
Foolhouse Media and creativity taking form
Ideas alone are not enough. Stevie knows this well. That is why he founded Foolhouse Media, a creative collective where seemingly crazy concepts turn into real projects. Videos, formats, storytelling and content that speak to a community that instantly recognizes when something is authentic.
That is exactly where his strength lies. Ideas stop being crazy the moment they find the right team to bring them to life.
The Cobra joins Bikeflip
Today, Stevie Schneider joins Bikeflip as an investor and Creative Director of the marketing team. A role that combines strategic vision, creative sensitivity and deep knowledge of the world of two wheels.
His nickname, the Cobra, perfectly describes his approach. He observes, waits and strikes at the right moment. He does not follow predefined lines, he redraws them. He brings to Bikeflip a fresh perspective on how to communicate cycling, how to tell people’s stories and how to build projects that truly speak to the community.
More than a role, a direction
Stevie’s arrival at Bikeflip is not just a new collaboration. It is a clear signal of direction. More creativity, more courage, more space for real stories. The ones that start on the bike and continue far beyond it.
Because the future of cycling is not only about technology or performance. It is about vision. And it is shaped by people who know how to live movement before they even begin to tell its story.